This works for me on all devices [ iOS, Android and Window Mobile 8.1 ].
Does not look like the best way by any means... but cannot be more simpler :)
<a href="bingmaps:?cp=18.551464~73.951399">
<a href="http://maps.apple.com/maps?q=18.551464, 73.951399">
Open Maps
</a>
</a>